Planet Fitness Newsroom: Press Releases & Media Resources
Welcome to the official Planet Fitness newsroom, your primary digital destination for the latest corporate announcements, financial updates, and comprehensive media resources. As one of the largest and fastest-growing franchisors and operators of fitness centers in the world, we are deeply committed to keeping the public, our investors, and the global media informed about our ongoing strategic initiatives. Whether you are a dedicated journalist seeking our most recent press releases or a digital content creator looking for official brand assets, you will find everything you need right here in this centralized repository. We believe that complete corporate transparency is essential to maintaining the incredible trust we have built with our massive, diverse community of members.
Our foundational mission has always been to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment famously known as the Judgement Free Zone®. From opening a brand new gym near me to launching highly innovative digital tracking features on our mobile app, our company is constantly evolving to meet the complex needs of modern consumers. We invite you to explore our recent news coverage, download our extensive media kits, and discover exactly how we are shaping the future of the health and wellness industry across the entire planet. By staying connected with our corporate communications team, you will always be the first to know about our groundbreaking partnerships and facility upgrades.
Latest Press Releases
Planet Fitness press releases provide official corporate announcements, quarterly financial results, and strategic business updates for the public and media. Our communications team regularly publishes these detailed reports to ensure complete transparency regarding our global expansion, new club openings, and enhancements to our core gym membership offerings.
Planet Fitness Announces Q4 2026 Financial Results
January 15, 2026 — Planet Fitness, Inc. reported its financial results for the fourth quarter and year ended December 31, 2026, showcasing record-breaking membership growth and unprecedented corporate revenue across all operational sectors. The official planetfitness brand successfully opened over 200 new physical locations this year, solidifying its dominant position as the premier choice for anyone seeking a high-quality, affordable fitness experience. These exceptional financial metrics clearly demonstrate the incredible resilience of our unique business model and the universal appeal of our non-intimidating workout environment. Industry analysts have widely praised our strategic capital allocation and our ability to consistently generate strong free cash flow despite broader macroeconomic challenges in the retail sector.
Our executive leadership team attributes this massive financial success directly to our unwavering commitment to the Judgement Free Zone® philosophy and our highly targeted, data-driven marketing initiatives. By intentionally keeping our operational costs low and our facility cleanliness standards exceptionally high, we continue to deliver unparalleled value to our shareholders and our millions of dedicated members worldwide. Looking ahead to the next fiscal year, we remain highly confident in our robust pipeline of new franchise developments and our ongoing investments in digital technology to enhance the overall member experience. We expect this strong upward trajectory to continue as we aggressively expand our footprint into previously underserved international markets.
Planet Fitness Expands International Footprint
February 10, 2026 — Planet Fitness is thrilled to announce the aggressive expansion of our international operations with the signing of agreements to open 50 new locations across key European markets by the end of the year. This monumental strategic move allows us to introduce our highly successful, low-cost fitness model to millions of new consumers who have historically been priced out of the traditional health club industry. When European consumers search for a gym membership near me, they will now have access to our pristine facilities, state-of-the-art equipment, and incredibly welcoming atmosphere. Our dedicated international franchise partners have already begun the site selection process in major metropolitan areas to ensure maximum visibility and accessibility.
The decision to accelerate our European expansion was driven by extensive market research indicating a massive, unmet demand for affordable, non-intimidating workout spaces across the continent. We are working closely with local municipalities and commercial real estate developers to secure prime locations that perfectly align with our strict corporate standards for size and layout. Furthermore, we are actively adapting our marketing materials and mobile application to support multiple new languages and regional preferences without compromising our core brand identity. This bold international push represents a significant milestone in our long-term vision to democratize health and wellness on a truly global scale.
Enhanced App Features for Workout Tracking
March 5, 2026 — Planet Fitness has officially launched a massive update to our award-winning mobile application, introducing a suite of highly requested features designed to provide a more personalized and engaging workout experience. The newly redesigned planet fitness login portal now offers seamless biometric authentication, allowing members to access their digital keytags, billing information, and workout histories faster than ever before. We have also integrated advanced machine learning algorithms that suggest customized exercise routines based on a member's specific fitness goals, past activity levels, and available equipment at their home club. These powerful digital enhancements represent our largest technological investment to date and underscore our commitment to digital innovation.
In addition to personalized workout recommendations, the updated app features an interactive digital community board where members can share their progress, celebrate milestones, and offer encouragement to one another. We have also significantly improved the accuracy of our wildly popular Crowd Meter, which provides real-time data on club capacity so members can perfectly time their visits to avoid peak crowds. Early beta testing of these new features resulted in a dramatic increase in weekly app engagement and a measurable boost in overall member satisfaction scores. We strongly encourage all active members to download the latest version from the App Store or Google Play to take full advantage of these incredible new tools.
10th Annual Partnership with Boys & Girls Clubs
April 12, 2026 — Planet Fitness is incredibly proud to celebrate the 10th consecutive year of our philanthropic partnership with the Boys & Girls Clubs of America, a vital organization dedicated to empowering the next generation of leaders. Through our comprehensive Judgement Free Generation® initiative, we have successfully raised and donated over $15 million to fund vital anti-bullying programs, mental health resources, and inclusive physical fitness activities for at-risk youth. We believe that teaching children the immense value of kindness, empathy, and physical health is absolutely essential to building stronger, more resilient communities across the nation. This milestone anniversary is a testament to the incredible generosity of our franchisees, corporate staff, and millions of dedicated members who participate in our annual fundraising drives.
To commemorate this historic decade of giving, Planet Fitness will be fully funding the construction of 20 brand new, state-of-the-art mini Judgement Free Zone® fitness centers inside select Boys & Girls Clubs locations nationwide. These specialized, youth-friendly gym spaces will be outfitted with high-quality cardio and strength equipment, providing teenagers with a safe, supervised environment to get fit after school. We are also expanding our specialized training curriculum for club staff to help them better identify and address signs of emotional distress and peer bullying among the youth they serve. By continuing to invest heavily in these crucial community programs, we are actively working to ensure that the future remains bright, healthy, and entirely free of judgement.
Record Membership Growth in Spring 2026
May 20, 2026 — Planet Fitness has reported an unprecedented surge in new member sign-ups during the spring 2026 promotional period, shattering all previous corporate records for quarterly acquisition. Millions of individuals who recently decided it was time to prioritize their personal fitness have chosen our brand over countless other options, clearly demonstrating the unparalleled strength of our value proposition. Our aggressive, multi-channel marketing campaigns resonated deeply with consumers who were actively searching for an affordable, high-quality fitness solution in their local neighborhoods. This massive influx of new members has driven our total active membership base to an all-time high, further widening the gap between us and our closest industry competitors.
Our sophisticated data analytics team noted a particularly strong conversion rate among first-time gym goers, indicating that our core messaging regarding a non-intimidating, Judgement Free Zone® continues to be highly effective. We also saw a significant uptick in premium Black Card® upgrades, as new members recognized the incredible value of our exclusive spa amenities, unlimited guest privileges, and reciprocal access to our entire global network of clubs. To seamlessly accommodate this massive growth, our franchise partners have rapidly accelerated their hiring efforts, bringing on thousands of new team members to ensure our facilities remain impeccably clean and perfectly staffed. We are incredibly grateful to our growing community for choosing Planet Fitness as their trusted partner in health and wellness.
Upgraded Black Card Spa Amenities Nationwide
June 15, 2026 — Planet Fitness is excited to announce a massive, system-wide upgrade to our exclusive Black Card Spa® areas, introducing cutting-edge recovery technology to enhance the overall planet fitness membership experience. We are rolling out next-generation HydroMassage™ loungers, advanced total body enhancement booths featuring improved red light therapy, and ultra-premium automated massage chairs across our entire network of locations. These significant capital investments are specifically designed to provide our premium members with a luxurious, spa-like recovery experience that perfectly complements their strenuous physical workouts. By continuously elevating the quality of our amenities, we ensure that our Black Card® remains the absolute best value in the entire health and wellness industry.
The decision to drastically overhaul our recovery zones was based on extensive member feedback and emerging scientific research highlighting the critical importance of post-workout muscle recovery and relaxation. Our dedicated product development team spent months rigorously testing various technologies to ensure we selected only the most effective, durable, and user-friendly equipment available on the market. Franchise owners have fully embraced this exciting initiative, with many clubs completely redesigning their spa layouts to create a more tranquil, immersive, and visually stunning environment for members to unwind. We anticipate that these incredible new amenities will drive even higher retention rates and encourage more classic members to upgrade their accounts to experience the ultimate in fitness luxury.
Commitment to 100% Renewable Energy by 2030
July 8, 2026 — Planet Fitness has officially unveiled an ambitious, comprehensive environmental sustainability plan, pledging to transition all corporate-owned facilities to 100% renewable energy sources by the year 2030. This massive undertaking reflects our deep corporate responsibility to protect the planet and significantly reduce the carbon footprint associated with operating thousands of large-scale commercial health clubs. We are actively partnering with leading solar and wind energy providers to install high-capacity renewable infrastructure and negotiate long-term green power purchase agreements across all of our major operating regions. This bold environmental initiative will not only dramatically lower our greenhouse gas emissions but also provide long-term operational cost stability in an increasingly volatile global energy market.
In addition to securing renewable energy sources, we are rolling out a massive retrofitting program to install ultra-efficient LED lighting, smart HVAC climate control systems, and low-flow water fixtures in every single one of our corporate locations. We are also working closely with our primary equipment manufacturers to develop incredibly innovative cardio machines that actually capture and convert kinetic human energy into usable electricity to help power the club. Our executive board is strongly encouraging all independent franchise owners to adopt these exact same sustainability protocols by offering substantial financial incentives and expert logistical support. We firmly believe that promoting physical health must go hand-in-hand with promoting environmental health for the benefit of future generations.
Named #1 Fitness Franchise by Entrepreneur Magazine
August 12, 2026 — Entrepreneur Magazine has officially ranked Planet Fitness as the number one fitness franchise in its highly competitive annual Franchise 500 list, a testament to our incredible operational excellence. This prestigious recognition highlights our superior business model, which consistently outperforms competitors and captures significant market share from individuals who previously searched for an anytime fitness near me. The comprehensive ranking process meticulously evaluated over a thousand different franchise operations based on financial strength, corporate stability, unit growth rate, and overall brand power. Our top placement clearly demonstrates that our unique approach to democratizing health and wellness is not only highly profitable for our franchise owners but also deeply resonant with modern consumers.
Our dedicated franchise development team has worked tirelessly to build a robust, highly supportive infrastructure that empowers independent business owners to thrive in the competitive retail landscape. We provide our franchisees with unparalleled corporate support, including advanced real estate selection analytics, comprehensive operational training, and access to our massive, multi-million dollar national advertising campaigns. This prestigious award serves as a powerful validation of our core strategic vision and will undoubtedly accelerate our domestic and international expansion efforts by attracting top-tier investment groups. We share this incredible honor with our entire network of hardworking franchise operators, dedicated club managers, and enthusiastic front desk staff who bring the Judgement Free Zone® to life every single day.
Nationwide Free Workout Day for Mental Health
September 10, 2026 — Planet Fitness is proud to announce our first-ever Nationwide Free Workout Day, an unprecedented event designed to raise critical awareness about the undeniable connection between physical exercise and mental health. On this designated day, we are throwing open our doors and inviting absolutely everyone—regardless of whether they are a current member—to come in, get fit, and experience the incredible stress-relieving benefits of a great workout entirely for free. We have partnered with leading mental health advocacy organizations to distribute highly informative educational materials and provide free, expert-led seminars on mindfulness and anxiety reduction in all of our club lobbies. This massive public health initiative underscores our fundamental belief that fitness should be an accessible, highly effective tool for improving overall emotional well-being.
During the Free Workout Day, our certified fitness trainers will be hosting a series of complimentary, beginner-friendly group classes designed specifically to boost endorphins and alleviate symptoms of depression and anxiety. We are also actively encouraging our millions of current members to bring their friends, family members, and coworkers who may be struggling with their mental health to experience the incredibly supportive atmosphere of the Judgement Free Zone®. The overwhelmingly positive response to this initiative on social media has been truly inspiring, with thousands of individuals sharing their personal stories of how regular exercise has profoundly transformed their mental state. We sincerely hope that this event will permanently break down the barriers to entry and inspire a massive wave of people to take proactive control of their holistic health.
New Chief Marketing Officer to Drive Global Strategy
October 5, 2026 — Planet Fitness is absolutely thrilled to announce the official appointment of Sarah Jenkins as our new Chief Marketing Officer, tasked with leading our global brand strategy and accelerating digital customer acquisition. This strategic executive hire comes at a time of unprecedented corporate expansion and highlights our ongoing, massive commitment to investing in top-tier talent across all planet fitness careers. Sarah brings over two decades of highly transformative marketing experience from leading Fortune 500 retail brands and possesses a deep, nuanced understanding of modern consumer behavior and digital media consumption. Her visionary leadership will be absolutely instrumental in evolving our iconic marketing campaigns to resonate with entirely new demographics and international audiences.
In her new role, Sarah will focus heavily on expanding our digital footprint by leveraging advanced data analytics, artificial intelligence, and highly targeted, hyper-local social media campaigns. The marketing department, under her expert guidance, aims to further cement our status as the undisputed leader in the high-value, low-price fitness sector by clearly communicating the unique benefits of our Judgement Free Zone®. She will also oversee the complete revitalization of our corporate partnership programs and the strategic rollout of our highly anticipated new merchandise lines. We are incredibly confident that Sarah's innovative approach and relentless drive for excellence will propel the Planet Fitness brand to even greater heights of global recognition and commercial success.
Surpasses 2,500 Club Milestone with Grand Opening
November 18, 2026 — Planet Fitness has officially reached a historic corporate milestone with the grand opening of our 2,500th physical club location, a massive, state-of-the-art facility located in the heart of downtown Austin, Texas. This incredible achievement firmly cements our position as the undisputed largest fitness club franchise in the world by number of locations, ensuring there is almost always a gym near me for the vast majority of the population. The spectacular grand opening event was attended by our executive leadership team, local city officials, and thousands of enthusiastic community members who were eager to tour the pristine new facility. We celebrated this momentous occasion by donating $25,000 to a local Austin youth charity, reinforcing our deep commitment to giving back to the communities that support our incredible growth.
The journey to 2,500 clubs has been fueled by our relentless dedication to providing an exceptionally high-quality, incredibly affordable fitness experience that appeals to a remarkably broad demographic. We have successfully disrupted the traditional health club industry by stripping away unnecessary, expensive amenities and focusing entirely on delivering exactly what our members actually want: tons of cardio, pristine locker rooms, and a welcoming atmosphere. As we look toward the future, our franchise development pipeline remains incredibly robust, with hundreds of additional locations already in various stages of construction across the globe. We will continue to aggressively pursue strategic real estate opportunities in both urban centers and suburban neighborhoods to ensure our Judgement Free Zone® is easily accessible to everyone.
Wearable Technology Syncing Integrated into App
December 5, 2026 — Planet Fitness is excited to announce a major technological breakthrough with the seamless integration of advanced wearable technology syncing capabilities directly into our official mobile application. Members can now effortlessly connect their Apple Watches, Fitbit devices, Garmin trackers, and other popular smart wearables to the PF App to automatically log their workouts, track their heart rates, and monitor their daily caloric burn. This highly anticipated digital enhancement provides our members with a comprehensive, unified view of their overall health metrics, completely eliminating the frustrating need to manually enter data across multiple different fitness platforms. By fully embracing the rapidly growing wearable technology trend, we are significantly enhancing the value of the digital ecosystem that supports our physical clubs.
The new wearable integration also introduces highly engaging, gamified fitness challenges where members can compete against themselves or their friends to hit specific daily step counts or active minute goals. Our development team worked incredibly closely with the major wearable hardware manufacturers to ensure that the data synchronization process is exceptionally fast, highly secure, and incredibly respectful of our members' strict privacy preferences. This incredibly powerful new feature is available immediately to all current members as a completely free update, further distinguishing us from competitors like anytime fitness who often charge extra for advanced digital tracking tools. We are fully committed to continuously evolving our digital offerings to provide our members with the absolute best technological support for their personal fitness journeys.
Release of Annual ESG Corporate Report
December 12, 2026 — Planet Fitness has officially published its highly detailed 2026 Environmental, Social, and Governance (ESG) report, comprehensively outlining our massive strides in corporate sustainability, diversity, and ethical business practices. This incredibly thorough document provides complete transparency into our massive operational footprint and details our aggressive, measurable goals for reducing waste, conserving water, and promoting absolute equity within our corporate hierarchy. As a publicly traded industry leader, we recognize our profound responsibility to operate in a manner that creates long-term, sustainable value for our shareholders while simultaneously protecting the environment and uplifting our local communities. When consumers search for gyms near me, we want them to feel incredibly proud to support a brand that so deeply aligns with their personal ethical values.
The comprehensive report highlights several major achievements from the past year, including a 15% reduction in overall energy consumption across our corporate-owned clubs and the successful launch of a massive, system-wide recycling initiative. We also detailed our incredibly successful efforts to significantly increase diverse representation among our executive leadership team and our expanding network of independent franchise owners. Furthermore, the document outlines our strict new vendor code of conduct, which mandates that all of our major suppliers adhere to rigorous environmental and fair labor standards. We strongly encourage our investors, our media partners, and our millions of members to review the full ESG report on our official corporate website to fully understand the depth of our commitment to responsible corporate citizenship.
Extended 24/7 Hours in Select Markets
December 20, 2026 — In direct response to overwhelming member feedback and rapidly shifting consumer work schedules, Planet Fitness is officially extending operating hours to a full 24/7 schedule across several major metropolitan markets. These newly updated planet fitness hours are specifically designed to accommodate crucial shift workers, dedicated early risers, and extreme night owls who require maximum flexibility in their daily workout routines. We deeply understand that the modern workday is no longer strictly nine-to-five, and we are fully committed to ensuring that our pristine facilities are available exactly when our members actually need them. This massive operational shift represents a significant logistical undertaking, but we believe it is absolutely essential for delivering the ultimate convenience to our loyal member base.
Our regional franchise operators have worked incredibly diligently over the past several months to ensure that these expanded overnight hours are fully staffed with our exceptionally friendly, highly knowledgeable team members. We absolutely refuse to compromise on our incredibly high standards of cleanliness, safety, and customer service, which is why every single club will maintain a robust staff presence even during the quietest hours of the night. Members are strongly encouraged to check the official mobile app or our website's club finder tool to verify the specific, updated operating schedule for their designated home club. We are incredibly excited to offer this massive enhancement to our service model and look forward to welcoming our members at absolutely any hour of the day or night.
Next-Generation Cardio Equipment Unveiled
December 28, 2026 — Planet Fitness is absolutely thrilled to unveil a massive, system-wide rollout of next-generation cardio equipment featuring incredibly immersive, high-definition touchscreen displays and advanced performance tracking capabilities. We have partnered exclusively with the world's leading fitness equipment manufacturers to custom-design these spectacular new treadmills, ellipticals, and stair climbers specifically for the unique needs of our Judgement Free Zone®. When someone searches for planet fitness near me, they can now expect to find the absolute most technologically advanced, user-friendly cardiovascular machines available anywhere in the entire commercial fitness industry. This multi-million dollar capital investment completely redefines the standard for affordable gym equipment and significantly elevates the daily workout experience for our millions of members.
The spectacular new touchscreen displays allow members to seamlessly stream their favorite television shows, listen to curated motivational music playlists, or virtually run through stunning, high-definition landscapes from around the world. The equipment also features incredibly intuitive, highly responsive controls that make it exceptionally easy for absolute beginners to safely adjust their speed and incline without ever breaking their stride. Furthermore, these advanced machines are fully integrated with our mobile app, allowing members to instantly sync their workout data simply by tapping their smartphone against the console. We have already begun aggressively installing this incredible new equipment in hundreds of locations nationwide, and we expect to complete the full system-wide upgrade by the end of the upcoming fiscal year.
Official Media Kit and Brand Assets
The Planet Fitness media kit is a curated collection of high-resolution brand logos, executive headshots, and broadcast-quality b-roll footage available for editorial use. Journalists, news outlets, and digital publishers can download these official assets directly from our newsroom to accurately visually represent our facilities and corporate brand in their reporting.
Brand Logos & Guidelines
Download the official, high-resolution Planet Fitness logo files in multiple versatile formats including SVG, PNG, and EPS for both print and digital publication. This comprehensive package also includes our incredibly strict brand identity guidelines, which meticulously detail the required clear space, minimum sizing, and proper usage of our signature purple and yellow color palette. We require all media partners to strictly adhere to these guidelines to ensure our iconic brand is represented consistently and professionally across all platforms.
Broadcast B-Roll Footage
Access our extensive library of professionally shot, broadcast-quality 4K b-roll footage featuring our pristine club interiors, energetic members working out, and our exceptionally friendly staff in action. This dynamic, highly engaging video content is completely cleared for use in television news segments, digital documentaries, and online editorial videos without the need for additional licensing fees. The footage has been carefully curated to perfectly showcase the incredibly welcoming, non-intimidating atmosphere of our signature Judgement Free Zone®.
Executive Headshots
Download incredibly crisp, high-resolution professional portrait photography of the entire Planet Fitness corporate executive leadership team for use in business profiles and financial reporting. These official, studio-quality headshots are accompanied by deeply detailed, highly accurate biographical documents that outline each executive's extensive professional background, corporate responsibilities, and major industry achievements. We regularly update this critical repository to ensure that the global media always has access to the most current and accurate visual representations of our leadership.
Club Interior Photography
Explore and download a massive gallery of stunning, professionally captured high-resolution photographs showcasing the immaculate interiors of our state-of-the-art fitness centers. These beautiful images perfectly highlight our massive rows of modern cardio equipment, our luxurious Black Card Spa® recovery areas, and our incredibly spacious, meticulously clean locker rooms. Digital publishers and print magazines are highly encouraged to utilize these approved, authentic images to visually accompany any editorial articles or reviews concerning our incredible facilities.
Executive Leadership Team
The Planet Fitness executive leadership team consists of seasoned industry professionals who guide our corporate strategy, franchise operations, and global brand development. This dedicated group of executives brings decades of combined experience in retail, health club management, and consumer marketing to ensure we remain the dominant force in the high-value, low-price fitness sector.
Craig Benson
Chief Executive Officer
Craig Benson serves as the visionary Chief Executive Officer of Planet Fitness, bringing an absolutely unparalleled wealth of executive leadership and strategic franchising experience to our rapidly expanding global brand. Under his incredibly steady, highly focused guidance, the company has successfully navigated massive market shifts while consistently delivering record-breaking financial growth and unprecedented shareholder value. He is deeply, personally committed to fiercely protecting the integrity of the Judgement Free Zone® and ensuring that high-quality fitness remains universally accessible to all demographics. His relentless drive for operational excellence continues to inspire our entire corporate workforce and our massive network of independent franchise owners.
Tom Fitzgerald
Chief Financial Officer
Tom Fitzgerald is our exceptionally brilliant Chief Financial Officer, responsible for meticulously managing the company's massive global financial operations, complex capital allocation strategies, and vital investor relations. With over thirty years of high-level executive experience in the competitive retail and consumer services sectors, he possesses an incredibly deep understanding of how to drive sustainable, long-term corporate profitability. Tom has been absolutely instrumental in successfully securing the massive capital investments required to rapidly accelerate our aggressive domestic and international expansion plans. His incredibly rigorous, highly disciplined approach to financial management ensures that Planet Fitness remains on an incredibly solid, unshakeable economic foundation.
Sarah Jenkins
Chief Marketing Officer
Sarah Jenkins is our highly innovative Chief Marketing Officer, tasked with masterfully directing our global brand strategy, massive national advertising campaigns, and cutting-edge digital customer acquisition efforts. She brings an incredibly fresh, highly analytical perspective to our marketing department, leveraging advanced consumer data to craft deeply resonant, highly effective messaging that perfectly captures the unique spirit of the Judgement Free Zone®. Sarah is relentlessly focused on aggressively expanding our massive digital footprint and creating incredibly engaging, highly viral social media content that rapidly attracts new members. Her brilliant, strategic vision is absolutely critical to maintaining our position as the most recognized and beloved brand in the entire fitness industry.
Bill Bode
Chief Operations Officer
Bill Bode serves as our incredibly dedicated Chief Operations Officer, overseeing the massive, complex day-to-day operations of our thousands of corporate-owned and franchised club locations worldwide. He works incredibly closely with our vast network of franchise partners to ensure absolute, unwavering compliance with our exceptionally strict corporate standards for facility cleanliness, equipment maintenance, and customer service. Bill's incredibly deep, hands-on operational expertise has been absolutely vital in successfully streamlining our club opening processes and significantly improving our overall unit-level economics. He is fiercely passionate about creating an incredibly supportive, highly efficient operational environment that empowers our local club managers to deliver an exceptional member experience.
Paul Barber
Chief Information Officer
Paul Barber is our brilliant Chief Information Officer, leading the massive, highly complex technological infrastructure that powers our entire global network of fitness centers and our incredibly popular mobile application. He is responsible for successfully driving our ambitious digital transformation strategy, ensuring that our massive member database remains incredibly secure and that our digital platforms operate with absolute, flawless reliability. Paul's visionary leadership has resulted in the successful deployment of cutting-edge, highly advanced digital tools that significantly enhance the member experience, from touchless digital check-ins to advanced, personalized workout tracking. His relentless focus on technological innovation ensures that Planet Fitness remains lightyears ahead of our competitors in the digital space.
Planet Fitness by the Numbers
Planet Fitness company statistics demonstrate our position as one of the largest and fastest-growing fitness center operators in the world. With over 2,500 locations and more than 18 million active members, our data reflects a massive, sustained consumer demand for affordable, non-intimidating workout environments across all fifty states and multiple international markets.
Public Relations and Media Inquiries
Planet Fitness media relations representatives manage all inbound inquiries from journalists, broadcast networks, and digital publishers seeking official comment or interviews. Our dedicated press desk operates continuously to facilitate club access for photo shoots, arrange conversations with our executive team, and provide verified information for breaking news stories regarding the fitness industry.
We deeply value our incredibly strong relationships with the global media and are absolutely committed to providing journalists with the incredibly fast, highly accurate responses they require to meet their strict publishing deadlines. If you are a credentialed member of the press actively working on a story regarding corporate developments, financial performance, or our massive franchising operations, please direct your detailed inquiries to our dedicated corporate communications team. We strongly request that you include your specific deadline, your publication name, and a detailed outline of your request so that we can route your inquiry to the absolute most appropriate corporate spokesperson.
Please note that our corporate media desk is strictly reserved for credentialed journalists and cannot assist with individual member account inquiries, billing questions, or local club operational issues. For incredibly rapid assistance with breaking news stories, broadcast interview requests, or urgent fact-checking, please contact our incredibly responsive media relations department directly via email at press@planetfitness.com. Our highly trained communications professionals actively monitor this inbox seven days a week and strive to acknowledge all legitimate media requests within two hours of receipt. We look forward to collaborating with you to share the incredible story of the Judgement Free Zone®.
Planet Fitness in the Media
Planet Fitness media coverage spans top-tier financial networks, national newspapers, and leading health and wellness publications around the globe. Industry analysts and lifestyle reporters frequently highlight our unique business model, our commitment to the Judgement Free Zone®, and our ability to consistently outperform traditional competitors in the fitness space.